As the demand for high-quality video content continues to surge globally, many international companies are looking toward India as a prime destination for outsourcing video production. India’s growing pool of skilled video professionals, cost-effectiveness, and reliable infrastructure have cemented its position as a competitive market for media outsourcing.
One noteworthy example of successful video production outsourcing involves Pellet Media, a U.S.-based media production company, and Ovm Studios, a video production studio located in Chennai, India. Together, they created a professional corporate video for Emerson, a global leader in technology, engineering, and software. This collaboration serves as a powerful case study on the benefits of outsourcing video production to India, especially for multinational corporations aiming to capture high-quality visuals for their state-of-the-art facilities.
Pellet Media and Ovm Studios: A Partnership to Produce World-Class Corporate Videos
Pellet Media’s decision to outsource to Ovm Studios for Emerson’s corporate video underscores the growing trend of U.S. companies relying on India’s expertise in video production. Ovm Studios in Chennai has built a strong reputation for its high-end equipment, skilled workforce, and ability to meet demanding production standards.
By collaborating with Ovm Studios, Pellet Media ensured the project could be produced at the highest standard while capturing the grandeur of Emerson’s latest integrated manufacturing facility at Mahindra World City, in Chennai, Tamil Nadu. The corporate video showcases the features of the new 145,000-square-foot manufacturing facility that aligns with Emerson’s brand image of quality, innovation, and sustainability.
Emerson’s New Integrated Manufacturing Facility: A Landmark Project for India
Emerson’s new manufacturing facility in Chennai is a vital addition to India’s industrial landscape. Dedicated to producing products for the Automation Solutions business, this facility will provide industrial customers in India and Asia with cutting-edge technology to enhance productivity, safety, and environmental sustainability. Emerson’s investment in this facility highlights its support for local manufacturing capabilities and aligns with the Indian government’s “Make in India” and “Atmanirbhar Bharat” initiatives, which promote self-sufficiency and economic growth within the country.
The facility’s products will serve key industrial segments such as electric power generation, chemicals, energy, life sciences, automotive, infrastructure, food and beverage, and metals and mining. Equipped with the latest advanced manufacturing systems, the facility is designed to meet global standards in quality and efficiency, supporting both local and international market demands. For more information about Emerson’s offerings and global presence, you can visit Emerson’s website.
The Role of Video Production in Showcasing Industrial Projects
For a project of this magnitude, a corporate video is an invaluable asset. High-quality corporate videos capture the scale, technology, and vision behind such facilities, allowing companies like Emerson to communicate their brand’s commitment to innovation and sustainability. These videos serve as a means to attract potential investors, enhance brand image, and showcase corporate responsibility in environmental and social impact. In a world where visual storytelling is key, video production companies in India, like Ovm Studios, have developed the expertise needed to create compelling narratives that appeal to a global audience.
Outsourcing video production to India allowed Pellet Media to tap into this expertise without incurring the high costs often associated with similar production quality in the U.S. With a focus on professional storytelling, Ovm Studios ensured that the corporate video met Emerson’s stringent quality standards, reflecting the precision and advanced technology employed in the new facility.
Why Outsource Video Production to India?
1. Cost Efficiency
- Outsourcing video production to India can significantly reduce production costs. Indian video production companies offer competitive pricing, making high-quality production more accessible to companies with limited budgets.
2. Skilled Workforce
- India has a large pool of creative talent and technical experts in video production. This includes directors, cinematographers, editors, and animators who are trained in the latest technologies and techniques, ensuring a polished and professional output.
3. Access to Advanced Equipment
- Indian studios, like Ovm Studios, invest in the latest camera technology, lighting equipment, and post-production software. This access to cutting-edge tools ensures a world-class video product.
4. Quick Turnaround Times
- With experienced professionals and streamlined processes, Indian video production companies are well-equipped to meet tight deadlines, even on large-scale projects. This is crucial for projects that are part of broader marketing strategies with specific timeframes.
5. Understanding of International Standards
- Indian production companies have developed a deep understanding of the quality expectations of international clients. With years of experience catering to global brands, companies like Ovm Studios are able to meet international production standards.
The Success of the Emerson Corporate Video Project
For Pellet Media, partnering with Ovm Studios allowed them to deliver a high-quality video that accurately represented Emerson’s new facility in Chennai. By capturing the state-of-the-art equipment, manufacturing processes, and sustainable practices employed by Emerson, the video not only enhanced Emerson’s brand reputation but also underscored its commitment to supporting India’s growth.
This project demonstrates how outsourcing video production to India can help international companies effectively showcase their projects in a cost-effective and timely manner. With Emerson’s emphasis on innovation and Ovm Studios’ capacity to produce a world-class video, this collaboration highlights the advantages of outsourcing video production to an experienced Indian company.
How Video Production Outsourcing Benefits Companies like Emerson
For Emerson, creating a corporate video that reflected their operational excellence, commitment to sustainability, and alignment with India’s national initiatives was essential. Videos have become an integral part of corporate communication strategies as they allow companies to convey complex messages in a visually engaging format. A professional video serves various purposes, including:
- Marketing and Brand Building: Corporate videos build brand credibility by showcasing the company’s capabilities, commitment to quality, and dedication to positive social impact.
- Stakeholder Engagement: Videos help companies engage stakeholders, from investors and clients to employees, by providing a transparent view of their operations and values.
- Talent Acquisition: High-quality corporate videos make companies more attractive to prospective employees by showing them the organization’s work environment, technological expertise, and potential for growth.
Conclusion
Outsourcing video production to India offers a wide range of benefits for international businesses looking to create impactful, cost-effective content. The collaboration between Pellet Media and Ovm Studios to produce Emerson’s corporate video exemplifies how Indian production studios are able to meet the highest standards of international clients.
With a deep understanding of global standards, access to advanced technology, and the ability to produce visually compelling narratives, Indian video production companies continue to attract global businesses. For multinational corporations like Emerson, which are expanding their presence in India and supporting local initiatives, partnering with Indian studios ensures that their investments and contributions are effectively showcased.
India’s video production industry continues to grow, presenting more opportunities for foreign companies to leverage India’s skilled workforce and technological capabilities. As more companies follow in the footsteps of Pellet Media and Emerson, the success of such collaborations serves as a testament to the power of video production outsourcing in India.